HIGH FIDELITY

The production and consumption of music is different than other forms of entertainment, like movies, books, games or TV. A great deal of high quality music is being produced at any given time for a relatively low cost. Therefore, there is a huge, and ever-growing, supply of music. At the same time, an individual can consume music more quickly than he can other forms of entertainment, about 12-15 songs per hour, compared to a one TV show per half hour, one movie per two hours, or one game or movie per 5+ hours.

This creates an information gap between supply and demand, which, until now, has been (inefficiently) filled by critics, magazines, and the music cos themselves. The dilemma is this: given so much music choice on the one hand, and an insatiable demand on the other, how does a regular person easily find new music? Subscribe to every music magazine available? Expensive and time-consuming. Get it from the radio? Terrestrial radio (other than college radio) is pretty much dead as a source of discovery; the same artists circulate ad infinitum. Get it from TV? Some shows, such as the OC, have been effective at promoting new music talent, but given an endless supply music available digitally, this is just a drop in the bucket.

The Interent, of course, offers the perfect mean of filling this gap. Enter music discovery services like Jango.